Overview

About BandsCo Straps

BandsCo Straps is an online retailer offering premium smartwatch bands and watch straps for popular devices from Apple, Garmin, Samsung Galaxy, Google Pixel, WHOOP, Fitbit, and more. The brand focuses on quality, comfort, and durable everyday straps across a wide range of styles.

They started using SellMore Post Purchase Upsell on February 12, 2026. Instead of treating checkout as the end of the customer journey, the store used SellMore to create additional revenue opportunities across the Thank-you, Post-purchase, and Order status pages.

The strategy was simple: show customers relevant products and bundles when they were already highly engaged with the brand.

The Challenges

For BandsCo Straps, the opportunity was to make better use of the customer journey after the initial purchase. Instead of letting the experience end at checkout, the brand needed a way to introduce relevant additional products across post-purchase touchpoints.

The key challenges were:

• Finding the right products to recommend after purchase
• Testing different offers such as recommendations, bundles, and upsells
• Using Thank-you, Post-purchase, and Order status pages as additional sales opportunities
• Understanding which offer type and placement generated the most revenue
• Building funnels that could continuously contribute to post-purchase sales without complicating the buying experience

How BandsCo Straps Used SellMore

BandsCo Straps used different SellMore widgets across multiple stages of the post-purchase journey.

Rather than relying on one offer or one page, the store created several opportunities for customers to discover additional products.

The results show that product recommendations worked across several stages after the initial purchase, with the Thank-you page becoming the strongest-performing placement.

This gave the store another way to increase revenue after an order without depending entirely on individual product recommendations.

While recommendations were clearly the strongest revenue driver, the upsell data gave BandsCo Straps another offer format to test and optimize.

This is important because the store's total lifetime SellMore revenue is $1,831.81, meaning revenue was not dependent on only one campaign.

Older and previously active funnels also contributed to the store's overall results.